Our Company

About us

GetUpside is a startup that personalizes brick-and-mortar commerce to help communities thrive. As we connect people with businesses, consumers get more purchasing power, merchants make more profit, and value is driven back to our communities. That’s how we all GetUpside.

Join the team

Our vision

We envision a world with vibrant, self-sustaining local communities. Where all people—customers and merchants alike—are better off and drive value back into our neighborhoods.

Our mission

Our mission is to help local communities grow stronger by empowering people with more value for their given dollar, and brick-and-mortar establishments with tools to run more profitable businesses.

Our values


  • We are passionate about our mission to help people and businesses thrive.
  • We are our authentic selves, inside and outside the office.
  • We value being part of something bigger than ourselves.
  • We don’t make money unless you do first.


  • We are transparent with our merchants, users, and fellow team members.
  • We take our privacy pledge seriously and show you where your information goes.
  • We socialize issues to collectively problem-solve.
  • We are open about company successes and failures.


  • We feel personally and professionally fulfilled by our work and its effect on the world.
  • We use data to guide our decisions.
  • We are thoughtful and deliberate about the way forward.
  • We spend time understanding our impact and how to continue improving it.


  • We are deliberate about building a diverse workforce.
  • We value the richness that different perspectives bring.
  • We appreciate that “diversity” spans multiple dimensions—racial, cultural, socio-economic, educational, opinion-based, and more.


  • We cherish relationships with our clients, users, and within our team.
  • We collaboratively problem-solve to make better end-products.
  • We embrace our individuality and accept one another.
  • We appreciate each person’s contribution to our mission.

Our key considerations

Every time we develop a new strategy, pitch, or product, we consider three important questions.

Have We Prioritized Personalization?

Digitally personalizing brick-and-mortar business is the lifeblood of our model. Our success thus far has proven that personalization makes businesses more profitable and makes your dollar go further. Now we’re working toward personalizing interactions to make shopping at brick-and-mortar businesses more efficient and more enjoyable. As we continue to break new ground, personalization guides our work.

Are We Making A Measurable Impact?

We’re helping people! But don’t just take our word for it. We’ve built great measurement tools and independently verified our methodology to show consumers and merchants exactly how GetUpside adds value. Merchants see increases in profit for their businesses, and consumers get more goods and services for each dollar spent.

Are We Ensuring Mutual Benefit

GetUpside's revenue model is based on mutual benefit. We don't make money unless you make money. GetUpside ensures each transaction is measurably beneficial; we work with both consumers and merchants to ensure each consumer is better off, and that each merchant is able to grow their business.