Retention Marketing Manager
Location: Washington DC
As our Retention Marketing Manager, you will be responsible for driving increased value from existing GetUpside users. You will focus on improving two key metrics: 1) reducing consumer churn and 2) increasing consumer usage. To achieve this, you will, identify potential reasons for churn or lower usage and develop interventions to increase retention and usage.
What will you do?
Learn about our users through quantitative and qualitative approaches
Develop hypothesis for what is causing user churn or lower usage
Develop A/B experiments to launch interventions that test your hypothesis with a goal of improving retention and increasing usage
Work with the content team to develop and launch campaigns
Will work the product & engineering team to understand our users, get data you need, get the tools to self-service develop experiments, and productize the best ideas that are working
What do you need?
5+ years of analytical marketing experience
User understanding & empathy through quantitative and qualitative approaches
Strong analytical skills that drive data-based decision making
Marketing creativity to develop campaigns that will resonate with users and be engaging, attention grabbing, and beautiful.
Understanding value & prioritization: Ability to ruthlessly prioritize value vs. effort
Teamwork: Ability to work with many different folks and skill sets
Proven track record of being able to deal with constant change and enjoy problem solving in a fast paced startup environment.
Above all else you must be a builder who wants to be involved in a startup where the opportunities are endless but you stay focused on the small wins that truly move the business forward. A constant desire for learning and self improvement.
How to Apply
Please email your resume to firstname.lastname@example.org for consideration. We’ll be in touch if we think there’s a great fit!