Blog Posts

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How to evaluate grocery + gas branded partnerships

October 5, 2016 — Medium

Loyalty programs are easy to appreciate: they reinforce branding, promise to increase volume, and seem to present little-to-no risk of profit loss. However, when evaluating the success of your loyalty programs, a disciplined focus on return on investment (ROI) is critical…

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Amazon goes offline: Why small businesses need to take note

August 26, 2016 — Medium

Amazon’s data-based retail model has revolutionized ecommerce. Amazon pioneered the use of data to analyze customer habits and purchasing behavior, tailoring the online shopping experience — from recommended products to incentivized offers — at the individual customer level…

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What rewards programs don’t measure and can’t tell you

August 15, 2016 — Medium

How much incremental profit do you earn from the discounts you provide through these programs? 8 out of 10 owners say they don’t know. The remaining 2 of 10 who say they do know, say the incremental profits are zero or negative. And all say it doesn’t really matter, because other than fleet cards, they don’t have much choice: their brand pushes them to participate in the programs…

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Common pitfalls of transaction-increasing strategies

August 8, 2016 — Medium

Over the past 10 weeks, the GetUpside team and I met with more than 100 dealers and distributor representatives in the DC metro area. At the same time, across a broad sampling of station locations, brands, and station layouts, we analyzed station level anonymized historical credit card transaction data from the last 3 to 12 months…